REFEEL Brand Identity
>> by Azu Designs

Refeel Bakery brand identity by Azu Designs is a full visual identity designed for Refeel, a community bakery centered around quality and trend culture.

The identity is built around two core elements. The first is the logo: "REFEEL" set in a custom geometric typeface where the letters connect and share strokes, forming a compact interlocking wordmark contained within a bread-loaf shaped badge. The second is a pattern system of both the letters themselves, used as a repeating graphic across packaging surfaces, and hand-drawn vector icons of bakery products: a donut, croissant, baguette, bread loaf and coffee cup. These appear across posters, menus and packaging as secondary graphic elements.

The color system is strictly black and white throughout the overall identity and packagings. The logo badge also exists in a series of alternate versions where the background fills with different textures and scenes, from bread crust photography to gradient sunsets to a football pitch, treating the logo shape as a window into different visual worlds.

The identity covers shopping bags in two sizes, bread sleeves, donut and croissant holders shaped to the product form, takeaway boxes, food containers with wraparound bands, coffee cups, a ceramic plate, price stands, a QR code display stand, posters, social media templates and a branded t-shirt.

12.04.2026

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