GAMMA Festival Visual System - Designing the Feeling of a Music Festival.

Visual Identity concept by Sveta Zakharova.

GAMMA Visual Identity conecpt by Sveta Zakharova, in collaboration with Irina Samoilenko, is for GAMMA, an electronic music and media art festival in Saint Petersburg, described as total immersion, where sound, light, movement, architecture, and media art blend into one emotional experience.

The Identity is called "Gamma of Emotions", and based on three festival feelings: feeling calm and trusting in the community, the movement and change in modern culture, and the freedom and passion of art. The visuals also show these feelings, forming a vibrant visual language of the festival.

The Visual Identity includes posters and billboards, a logo redesign, a complete website interface, event cards, social media posts, stories and web ad-banners.

The "GAMMA" logo concept mixes three graphic styles, each symbolizing a separate state, and forming a unified visual image of the festival. The graphic overall concept is also built on multiple layers: a static grid representing calmness; the vibrant gradient representing freedom, and the dinamic shapes representing movement and transformation.

The website is divided into three five sections: Home, Program, Line-up, Gallery, Contacts. This is a look at the GAMMA Website concept demo.

© 2026 Sveta Zakharova; Irinasa Moylenko; Moscow Polytechnic University - All Copyright Rights reserved.

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