OHI Brand Identity
>> by Junyoup Bong

OHI Coffee & Bakery brand identity by Junyoup Bong is a full visual identity designed for a coffee and bakery shop in Gangneung, South Korea.

The whole thing is built around two characters: "O", the rabbit, and "HI", the bear. Two friends who opened a place together, one brews coffee and one bakes.

The system works with two colors, red and cream. The illustration style is loose and warm but the typography and layout are tight, grid organised. That balance makes it feel original and tre-sh and modern.

The visual identity includes, logo and color palette, packagings, shopping bags, cup, cup stickers, signs and pricing tags.

13.03.2026

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